“Telling our Story”
The conference theme was “Telling our Story”. Each keynote speaker was a leader in a recognized, national social enterprise, tasked with describing how
their social venture came to be. One such speaker was Janice Abbott, CEO of Atira Development Society. Janice described
how she was hired as a director for the Atira women's shelter in BC, and over time not only developed several social enterprises, such as Enterprising Women Making Art, and a multimillion dollar property management venture, Atira Property Management Inc., but she also went on to develop an award-winning, Recycled Shipping Container Housing Development
project in BC. Some of her wisdom and advice is reflected in the themes I highlight in the next section.
Social Enterprise: Best Practice
Throughout the conference I picked up on five themes
that were woven throughout each presentation:
1. Stick to your mission. Keeping to your mission helps organizations stay focused on their goals and serving their constituents. This may even mean turning down much needed funding. However, losing sight of your mission can create costly mistakes and shake the foundation of your mission.
2. Take risks and embrace failure. Often individuals working for NGO’s are risk-averse for many reasons. Experts suggest you have to be more entrepreneurial and and think of yourself as a business for the community. Also small projects are wonderful, but sometimes you need to go big!
3. Think sustainable. This is at the core of social enterprise. The theme of sustainability begins with businesses that are self-sustaining (profits are put back into the community) businesses that support environmental sustainability.
4. Build partnerships and cross-collaborate. Both funding bodies and experts recommend building partnerships and collaborating with other NGO's, businesses, governments and / or academic institutions. As well, don’t always rely on the same partners, take relational risk with people unlike yourself (Branzei, 2015)
5. Pay for talent. Sometimes in order to be successful, a social enterprise must be willing to hire individuals who are experts in their fields in order to grow and develop a business.
So how does this fit with Service Learning?
Given the definition, I think the role academia can play is to prepare students for social ventures by providing content knowledge (concepts and theories), experience working in or with community agencies, and by providing business know-how (entrepreneurial skills). Service-learning specifically, can act as one avenue for students to make community connections and spark an interest in community work. Secondly, service-learning along with community outreach departments can provide valuable community contacts that could lead to fruitful partnerships.
Like social enterprise, service-learning values social justice and sustainability. Each sees a need to help communities develop over time and provide a means for individuals to develop self-efficacy. Attending the 2015 CCSE conference was
an eye-opening experience as it helped me
to understand the depth and breadth of community programs, and the great potential when diverse organizations come together with the goal of making change.
For more information on the work already underway
at Humber visit:
1. HumberLaunch
(Let me know if I you would like me to add more
resources!)
References
Branzei, O. (2015, 04 24). Community meets academia:
collaboration through cross-sector partnership. Canadian Conference on
Social Enterprise. London, ON.
Chiose, S. (2014, 10 10). Is university the place o
learn to be an entrepreneur? The Globe and Mail. Retrieved 04 28, 2015,
from
http://www.theglobeandmail.com/news/national/education/is-university-the-place-to-learn-to-be-an-entrepreneur/article21068360/
Sattler, P. (2011). Work-integrated learning in
Ontario's postsecondary sector. Toronto: Higher Education Quality Council
of Ontario.
Wade, J. (2015, 04 23). Introduction to social
enterprise: The forms and functions of the business. Canadian Conference on
Social Enterprise. London, ON.